BIG BOLD BIOCERAMIC The watch is made from mixing ceramic with bio-sourced plastic to create a timepiece that is durable and scratch-resistant while remaining soft and smooth against the wrist. It comes with a transparent 47 mm case that displays the inner-working of the quartz movement. Read more MORE SWATCH BIG BOLD CHRONO SWATCH BIG BOLD CHRONO watches are the perfect accessory for your outgoing personality. BIG BOLD Go big, go bold! Inspired by bold ideas, designed for even bolder personalities: SWATCH BIG BOLD watches are the perfect accessory for your outgoing personality. GENT The GENT watches are available in classic and vibrant colors. Which makes them perfect for everyone! Need a watch for work, a night out, a day by the pool or a watch that will be a conversation starter? We got you covered. Read more ABOUT SWATCH Swatch was founded by Nicolas Hayek in 1983 as a subsidiary of The Swatch Group. Everyone knows a Swatch when they see one. There is clearly something that makes Swatch different from every other watch brand. What is it? The look, the colors, or perhaps the design? Or maybe the fact that it’s Swiss made and versatile enough to be worn with almost anything. All Swatch watches are labelled Swiss Made. Swiss Made embodies a concept of quality forged over many years. It includes the technical quality of watches, such as accuracy, reliability, water-resistance and shock-resistance, as well as their aesthetic quality, elegance and originality of design. It also covers both traditional manufacturing and new technologies. There are Swatch watches for people of all ages, and a Swatch for every occasion. However, there is more to Swatch than market coverage. Swatch is an attitude, an approach to life, a way of experiencing things. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to express yourself without speaking.
